We’re incredibly proud to have given such a diverse range of individuals a platform to share their insights with our audience. We are now taking that platform forward with a series of training modules, which can inspire talent at agencies and brands alike. All our training is based on the theory of learning by doing. All our trainers are sourced from our members around the globe - a collection of Creative Directors, Strategists and Business Leaders.
For more information on these workshops, or to find out about the full suite of training modules that we offer, contact j[email protected]
From Good To Great
An interactive workshop to help your teams understand what constitutes award winning work and explore what you as a team need to do to win awards. It will examine how you work better, how skill-sets need to change and setting clear action points.
Hacker, Maker, Teacher, Thief Workshop
Today’s best advertising talent are not one thing, but can assume multiple identities, sometimes at the same time. It’s a diversity of disparate perspectives held together at any given moment that has become the key for success and we believe that bringing these skills to marketers and business people is the secret to creating an agile business.
This session explores each of these roles in detail, breaking down the key characteristics of each. Talent from the Creative Social network will discuss how they see themselves within this matrix, giving tangible examples of each of these roles.
Attendees will be encouraged to look at their own professional identities, mapping out strengths and locating weaknesses. Resources, tools and advice will be shared during the session that will allow attendees to leave with clear, individual action points.
The Mutation sessions were developed with the clear view of helping companies and brands become more agile. Their primary purpose is to turn a business problem into a set of opportunities through collaborative iterative brainstorming.
The session is attended by key client team members mixed the members from Creative Social. The inputs will invariably be human/shopper insight, technology and brand understanding with the output being buckets of ideas that will form the basis for setting key strategic areas for on-going concept development. The aim is also to develop an ongoing framework that can be replicated to help solve problems quickly.
Digital Trends Workshop
A two and a half hour workshop exploring some of the key trends in the technology and marketing industries and understanding which ones would be most appropriate to explore for your business
Prototyping the Future
A half day workshop exploring methods on how to “fail fast, not big”. Get insight on how to work in interdisciplinary teams, rapid prototyping and how to inspire your organisation to master the fear of failure.
Making your own Products
A two hour session that helps agencies and brands figure out if they could make their own products. We will look at some of the success stories, why other products failed, some of the pitfalls. But most importantly help find a way to channel agency enthusiasm for creating products and playing in the start-up world.
Influencer Content Marketing Workshop
A fast-paced workshop where we analyse the power of influencers and find ways for brands to create content that captivates them and turns them into advocates.
You will leave with:
A deep dive into relevant case studies and all the tips and tricks gleaned from each.
An understanding of how to find influencers and create content for them thanks to interactive exercises where we create a campaign from start to finish.
A list of tools/platforms and how to use them to keep track of potential advocates.
The Ideas Workshop
Based on the highly acclaimed Ideas Workshop by Kevin Duncan (with every attendee receiving a copy), this workshop will give you and your team the skills and techniques to come up with better ideas.
It includes how to deliver effective brainstorms, how to make money from them and how to run a brainstorms that involve brands and agencies. Most important it will show you how to apply these techniques to existing briefs and to the pitch process straight away.
Reactive Content Workshop
This fun, interactive workshop will examine the role culture, news and trends have to play in the creation of shareable content. The two-day course features a hack day where we make ready-to-launch films, apps, games, etc.
You will leave with:
A complete understanding of how to creating a content strategy-led approach to reactive content that will connect with fans.
A new process for creating culturally relevant content that excites fans old and new and earns their trust.
A list of tools to help you identify trends that fit your content mission statement.
Stand Up to Stand Out
Digital Disruption Workshop
A two day workshop which is aimed to provide client teams with a much better understanding of the evolving landscape and how digital impacts the way people behave as well as give the team an increased confidence in their ability to brief and deliver digital and social media campaigns.
Leadership Workshop for Female Creatives
A full-day intensive workshop for future female creative leaders that aims to teach how to effectively network within an organisation, develop your business skills, motivate a team and give you the tools you need as a senior need to become a great manager.
Present with Presence Workshop
Delivered by Mackenzie Method, this is a fun, pacy two day workshop where you learn by doing. Discover the improvisation and acting techniques that help you be more authentic, connected and compelling in front of an audience. Learn to story-tell your presentation in a way that excites you and your listeners, and inspires action. Receive individual coaching and leave having learned how to access your personal best.