Hacker, Maker, Teacher, Thief; Advertising's Next Generation

• What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about great advertising? • How can copying make you more original? • I feel connected, but do I feel more human? • How are the porn industry, illegal black market and bitcoins changing online culture today? • Should we make things people want rather than make people want things? • How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

"Be yourself" Graham Fink, as said by unknown. Designed by Ben Wachenje.

"Be yourself" Graham Fink, as said by unknown. Designed by Ben Wachenje.

Best Piece of Advice Ever (2012) 

We all receive inspiration from different places and we published this book with the intention of it being one of those places. It was born from a simple yet fantastic question during one of our events, Creative Social Paris 2010. We were deep in the Marais, huddled around the legendary Jim Haynes, who’s been holding dinner parties at his modest Parisien atelier for the past 35 years. This man is wise. Wise when it comes to people, he’s hosted over 100,000 guests over the years. People he didn’t know. The dinner parties are open to everyone. When asked ‘What’s the best piece of advice you have ever been given?’ Jim responded, ‘If you do something for someone forget it immediately. If someone does something nice for you, never forget it.’ This book collects the best piece of advice from all those Socials in Paris and brings them to life with the amazing illustrators and designers from Bernstein & Andriulli, thanks to the vision of the wonderful Louisa St.Pierre.

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Digital Advertising: Past, Present and Future (2010)

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders.